This Privacy Policy describes how WUEIS (referred to as the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit or use our services, purchase from xxxxxx (the “Site”), or otherwise communicate with us in connection with the Site (collectively, the “Services”).
For the purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, a visitor to the Site, or any other individual whose information we collect according to this Policy.

How We Collect and Use Your Personal Information
To provide the Services, we have collected and may continue to collect your personal information from various sources over the past 12 months, as described below. The information we collect and how we use it may vary depending on how you interact with us.
In addition to the specific purposes listed below, we may use your information to communicate with you, provide, maintain, and improve the Services, comply with applicable laws, enforce our Terms of Service, and protect or defend the Services, our rights, and the rights of users or other related parties.

What Personal Information We Collect
The types of personal information we collect depend on how you interact with our Site and Services. When we use the term “personal information”, we mean information that identifies, relates to, describes, or could reasonably be linked to you.
Below we describe the categories and specific types of personal information we collect.
Information You Provide Directly to Us
Information you submit directly through the Services may include:
Contact information – such as your name, mailing address, telephone number, and email address.
Order information – such as your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information – such as your username, password, security questions, and other information used for account security.
Customer support information – such as the content of messages you send when you contact us through the Services.
Some features of the Services may require you to provide certain information directly to us. You may choose not to provide this information, but doing so may prevent you from using or accessing those features.

Information We Collect About Your Use
We may also automatically collect certain information about how you interact with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”).
Usage Data may include:
Information about your visits to and use of our Site and your account
Device information
Browser type and settings
Network connection information

IP address
Other information about your interaction with the Services

Information We Receive from Third Parties
We may also obtain information about you from third parties, including vendors and service providers that collect information on our behalf, such as:
Companies that support our Site and Services, such as Shopify
Our payment processors, who collect payment information (e.g., bank account, credit or debit card details, billing address) in order to process your payments, fulfill your orders, and provide requested products or services under our contract
When you visit our Site, open or click emails from us, or interact with our Services or advertisements, we or third parties we work with may use online tracking technologies (such as pixels, web beacons, software development kits, third-party libraries, and cookies) to automatically collect certain information.
Any information we receive from third parties will be processed in accordance with this Privacy Policy. See also the section “Third-Party Websites and Links” below.

How We Use Your Personal Information
Providing Products and Services
We use your personal information to provide the Services and to perform our contract with you, including:
Processing your payments
Fulfilling your orders
Sending you account-related notices
Handling purchases, returns, exchanges, or other transactions
Creating, maintaining, and managing your account
Arranging shipment and facilitating returns or exchanges
Supporting other functions and features related to your account
We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you choose to use. In such instances, Shopify will process your information in accordance with its own Privacy Policy and Consumer Privacy Policy.

Marketing and Advertising
We may use your personal information for marketing and promotional purposes, such as:
Sending marketing, advertising, and promotional messages via email, SMS, or postal mail
Showing you advertisements for products or services on our Site or third-party sites
This may include using your personal information to better tailor Services and ads to your interests.
If you are a resident of the European Economic Area (EEA), the legal basis for these data processing activities is our legitimate interest in promoting and selling our products, pursuant to Article 6(1)(f) of the GDPR.
We may also send educational content related to oral hygiene and product usage, but such communications are for informational purposes only and do not constitute medical advice. Users should consult a healthcare professional for medical guidance.

Security and Fraud Prevention
We use your personal information to detect, investigate, and respond to potential fraud, illegal activity, or malicious behavior.
If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access details with anyone. If you believe your account has been compromised, please contact us immediately.
For EEA residents, these processing activities are based on our legitimate interest in securing the Site and Services, under Article 6(1)(f) GDPR.

Communication and Service Improvement
We use your personal information to:
Provide customer support
Improve the quality of the Services
This is in our legitimate interest to respond promptly, provide effective service, and maintain our business relationship with you, in line with Article 6(1)(f) GDPR.

Cookies
Like many websites, we use cookies on our Site. For details on cookies used in our Shopify-powered store, please see:
https://www.shopify.com/legal/cookies
We use cookies to:
Operate and improve our Site and Services (including remembering your actions and preferences)
Conduct analytics and better understand how users interact with the Services (to manage, improve, and optimize the Services, which reflects our legitimate interests)
We may also allow third parties and service providers to use cookies on our Site to better tailor our Services, products, and ads on our own and other websites.
Most browsers accept cookies by default, but you can remove or reject cookies through your browser settings. Please note that removing or blocking cookies may negatively impact your experience and could cause some parts of the Services (including certain features and functions) to work improperly or not at all. Also, blocking cookies may not fully prevent us from sharing information with third parties such as advertising partners.
Our Site recognizes Global Privacy Control (GPC) signals, which allow you to opt out of certain uses or disclosures of information. If you communicate your preference via GPC, we will treat that signal as a valid opt-out request from sharing/targeted advertising where applicable. If we can associate the device sending the signal with a Shopify account, we will apply the opt-out to that account as well.
For more information on GPC, visit: https://globalprivacycontrol.org/.
Other than GPC, we do not respond to other “Do Not Track” signals sent by your browser or device.

How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for contractual, legal, or other purposes described in this Privacy Policy. These situations may include:
Vendors and service providers that perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping)
Business and marketing partners that help us provide Services and advertising. These partners will use your information in accordance with their own privacy policies, which you should review separately
When you instruct or consent to us sharing information with a third party, such as to ship products, use social media widgets, or log in through an integrated service
Sharing with our affiliates or group companies as part of our legitimate interest in operating a successful business
In connection with business transactions such as mergers, acquisitions, or bankruptcy
To comply with legal obligations, such as responding to subpoenas, search warrants, or similar requests
To enforce our Terms of Service and protect the Services, our rights, and the rights of users or others
Over the past 12 months, we have disclosed the following categories of personal information and sensitive personal information for the purposes described in the sections “How We Collect and Use Your Personal Information” and “How We Disclose Personal Information”:
Categories of Information Disclosed:
Identifiers, such as basic contact details and certain order/account information
Personal information categories defined under the California Customer Records statute (and similar laws), such as basic contact details and certain order/account details
Commercial information, such as order information, shopping data, and customer support records
Internet or similar network activity, such as Usage Data
Geolocation data, such as location inferred from IP address or other technical measures
Categories of Recipients:
Vendors and third parties who provide services on our behalf
(e.g., internet service providers, payment processors, fulfillment partners, customer support providers, data analytics providers)
Business and marketing partners
Subsidiaries and affiliates
We do not use or disclose sensitive personal information to infer characteristics about you without your consent.
With your consent, we share personal information for advertising and marketing purposes. Over the past 12 months, we have “sold” and “shared” (as defined by applicable law) the following categories of personal information for such purposes:
Personal information categories:
Identifiers such as name, email address, and phone number
Commercial information such as records of products or services purchased
User-generated content
Recipient category:
Business and marketing partners

User-Generated Content
The Services may allow you to post product reviews or other user-generated content. If you choose to submit user-generated content in public areas of the Services or on third-party hosted sites, this content will be public and accessible to anyone.
We cannot control who accesses the information you share publicly, nor can we guarantee that parties with access to this information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information you choose to make public, nor for the accuracy, use, or misuse of any information you disclose or obtain from third parties.
You should review the privacy policies of any third-party hosted sites to ensure you agree with how they use your personal information.
Important: Any shared testimonials, reviews, or user experiences do not constitute medical advice or guarantees of effectiveness. Individual experiences can vary significantly. Users should not make medical claims about our products in reviews or testimonials.

Third-Party Websites and Links
Our Site may contain links to websites or other online platforms operated by third parties. If you click on a link to a site that we do not own or control, you should review that site’s privacy and security policies and other terms and conditions.
We do not guarantee and are not responsible for the privacy or security practices of these third-party websites, including the accuracy, completeness, or reliability of information found there. Information you provide in public or semi-public areas, including on third-party social networking platforms, may be viewed by other users and is not subject to limitations on use by us or by those third parties.
The inclusion of such links does not, by itself, imply any endorsement of those platforms or their content, owners, or operators, unless explicitly stated within the Services.

Children’s Data
The Services are not intended for use by children, and we do not knowingly collect personal information from children.
If you are a parent or guardian and believe that a child has provided personal information to us, you may contact us using the information below to request deletion of that information.
As of the effective date of this Privacy Policy, we have no actual knowledge that we “sell” or “share” (as defined by applicable law) the personal information of individuals under the age of 16.

Limitation of Liability
To the fullest extent permitted by law, WUEIS shall not be liable for:
Any reliance on user-generated content, testimonials, or reviews
Any personal information data breaches not caused by our negligence
Any third party’s use or misuse of your personal information
Any theft of personal information
Any use of personal information that you voluntarily disclose on our Site, social media pages, or third-party platforms
Our total liability for any claim related to personal information shall not exceed the purchase price of the specific product involved.

User Responsibilities and Representations
By using our Services or purchasing our products, you represent and warrant that you:
Are purchasing for personal, non-commercial use only
Have read and understood all product disclaimers and instructions
Will not represent our products as medical treatments to others
Understand that our products are cosmetic oral care products, not medical therapies
Will consult a dentist or medical professional for any ongoing oral health issues
Will not rely on our products to treat any medical condition
Will discontinue use and consult a professional if any adverse reaction occurs

Security and Retention of Information
Please note that no security measure is completely perfect or impenetrable, and we cannot guarantee “perfect security.” Additionally, any information you send to us may not be secure in transit. We recommend that you do not send sensitive or confidential information via unsecured channels.
We retain your personal information for as long as necessary for various purposes, including: maintaining your account, providing the Services, complying with legal obligations, resolving disputes, and enforcing applicable contracts and policies.

Your Rights
Depending on your location, you may have some or all of the rights listed below with respect to your personal information. These rights are not absolute and may apply only in certain circumstances. In some cases, we may deny your request where permitted by law.
Right to access / know: You may have the right to request access to the personal information we hold about you, including how we use and share it.
Right to deletion: You may have the right to request that we delete your personal information.
Right to correction: You may have the right to request that we correct inaccurate personal information about you.
Right to data portability: In certain circumstances and subject to some exceptions, you may have the right to receive a copy of your personal information and request that we transfer it to a third party.
Right to opt out of sale, sharing, or targeted advertising: You may have the right to direct us not to “sell” or “share” your personal information, or not to process your personal information for “targeted advertising” as defined by applicable privacy laws. If you visit our Site with a browser that has Global Privacy Control enabled, we may treat this as an opt-out request for “sale” or “sharing” of information for that device and browser (and, in some regions, for any associated account).
Right to restrict processing: You may have the right to ask us to stop or restrict our processing of your personal information.
Right to withdraw consent: Where we rely on your consent to process personal information, you may have the right to withdraw your consent at any time (without affecting the lawfulness of processing based on consent before its withdrawal).
Right to appeal: If we deny your request, you may have the right to appeal our decision. You can do this by replying directly to our response.
Managing communication preferences:
We may send you promotional emails. You can opt out at any time by using the unsubscribe link in those emails. Even if you opt out of marketing emails, we may still send non-promotional messages, such as those related to your account or orders.
You may exercise your rights as described on our Site or by contacting us using the information below. We will not discriminate against you for exercising your rights.
Before we respond substantively to your request, we may need to verify your identity, for example by requesting your email address or account details. Under applicable law, you may designate an authorized agent to submit requests on your behalf. We will require proof of such authorization and may ask you to verify your identity directly with us.
We will respond to your request in a timely manner, as required by applicable law.

Complaints
If you have a complaint about how we handle your personal information, please contact us using the details below.
If you are not satisfied with our response, you may, depending on your location, have the right to:
Appeal our decision directly to us; and/or
Lodge a complaint with your local data protection authority.
For the EEA, a list of supervisory authorities is available at:
http://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm
For the UK, the data protection authority is the Information Commissioner’s Office (ICO): www.ico.org.uk
For Switzerland, the federal authority is the Federal Data Protection and Information Commissioner (FDPIC):
https://www.edoeb.admin.ch/edoeb/en/home/the-fdpic/task.html


International Users – GDPR Privacy Notice for EU/EEA Residents
The General Data Protection Regulation (GDPR) provides additional rights for residents of the European Union or European Economic Area (EU/EEA). This GDPR Privacy Notice supplements the information in our general Privacy Policy and applies to visitors, users, and others located in the EU/EEA.
Terms defined in our general Privacy Policy have the same meaning when used in this GDPR Notice. Under GDPR, we must provide you with certain information about your personal data (referred to here as “personal information”).
Data Controller
The data controller for the Site (and any apps) is WUEIS.
For contact details, please refer to Section 13 of our general Privacy Policy.
Purposes of Processing
Our general Privacy Policy describes:
What categories of personal information we collect, use, and share
For what purposes we process that personal information
How we use cookies and similar tracking technologies
We process personal information for the purposes described in our Privacy Policy.
Legal Bases for Processing
In general, we process personal information provided by visitors or users through our Site or other interactions based on our legitimate interests in operating our business.
Where we request your consent, we process personal information based on that consent.
We may also process personal information on other grounds allowed by the GDPR and applicable laws, such as where processing is necessary to comply with legal obligations.
Categories of Personal Information
The categories of personal information we process are described in detail in our general Privacy Policy.
Recipients of Personal Information
We use a number of service providers to operate our Site, deliver Services, and send email communications. Our service providers may change from time to time.
We may also disclose your personal information to other categories of third parties as described in our general Privacy Policy.
Transfer of Personal Data Outside the EU/EEA
WUEIS operates from offices in the United States, where we process personal information collected through the Site.
When you provide personal information to us, we request your consent to transfer that personal information to the United States. We process your personal information in accordance with this GDPR Notice in order to protect it.
We take appropriate measures to safeguard your privacy and implement reasonable security measures to protect personal information in storage. We use secure transmission methods to collect personal data through the Site.
Retention of Personal Information
The retention period for personal information depends on the type of information and its purpose.
We delete personal information within a reasonable time once it is no longer needed for the original purpose (or any compatible secondary purpose). This does not affect your right to request deletion of your personal information earlier, as described above.
We may also archive personal data for a period of time as part of our normal business continuity procedures before final deletion.
Your Data Subject Rights
You have the right to:
Request access to your personal data
Request correction, restriction, or deletion of your personal data
Withdraw any consent you have given (without affecting the lawfulness of processing before withdrawal)
Object to our processing of your personal data
In certain circumstances, you may also have the right to data portability, meaning you can ask us to provide you (or a third party you designate) with a transferable copy of the personal information you provided to us.
These rights may be subject to limitations under the GDPR. If you wish to exercise any of these rights or have concerns about our processing of your personal data, please contact us using the details in our general Privacy Policy.
Right to Lodge a Complaint
You have the right to lodge a complaint with the data protection authority in your country (or, in some cases, your region) about our processing of your personal data.
EU data protection authorities: see the EU Commission list above
UK: Information Commissioner’s Office (ICO) – www.ico.org.uk
Switzerland: Federal Data Protection and Information Commissioner (FDPIC) – https://www.edoeb.admin.ch/
No Obligation to Provide Personal Data
You are under no statutory or contractual obligation to provide personal information to us, but if you choose not to do so, you may not be able to use the Site or certain parts of the Services.
Changes to the GDPR Notice for EU/EEA Residents
We reserve the right to update this GDPR Notice at any time without prior notice. Your continued use of the Site after changes are posted constitutes your acceptance of those changes.

Indemnification
You agree to indemnify, defend, and hold harmless WUEIS and its officers, directors, employees, agents, and representatives from and against any and all claims, damages, obligations, losses, liabilities, costs, and expenses (including attorneys’ fees) arising out of or related to:
Your breach of these terms or any applicable law
Any actual damage caused by false or misleading statements you make about our products

Governing Law
This Privacy Policy and any disputes arising out of or relating to it are governed by the laws of the State of California, without regard to conflict-of-law principles.
All disputes shall be resolved in accordance with the Terms of Service posted on our Site.

Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us at:
Email: xxxxx
Phone: xxxxxxx
Unless otherwise clearly indicated, under applicable data protection laws we are the data controller of your personal information.